An Innovative Brand.

In this blog post I will highlight my favorite brand and marketing tactics that have lead them to the top of their market.

Yes the video is old but it still shows how the brand is able to put themselves above all other market competition; not only by doing something no one else has done, but by using one of the most successful snowboarders today, Shaun White.

This video shows how the originality of the brand can help excel the sport of both snowboarding and freestyle skiing. This video again, shows a top athlete in his sport (Simon Dumont) doing something never done or supported by another brand.

And finally, this years up and comer to the world of snowboarding. While sticking with the trend, this brand sponsors yet another top snowboarder (Travis Rice) to help emphasize the innovation and progression of both snowboarding and the brand themselves.

Clearly, the brand that I am talking about is Red Bull.

Based on these three videos, you are able to see as to why I love Red Bull so much; they keep pushing the sport to a new level, they sponsor the best athletes and provide unseen and unimaginable ideas to the world of extreme skiing and snowboarding. The best part about Red Bull though, is that they push the envelope with every extreme sport imaginable: F1, racing, ski, skate, surf, snowboarding, moto, bmx, mtb, wake, music, art, 1080p, 1000fps and much more. It is in my mind, that Red Bull is a brand that reaches its target market perfectly while providing something to its consumer that no other brand in its market does.

I suppose Red Bull could have put up a few hundred billboards or released a new radio campaign, but in my opinion, they have found an original and innovative way to connect with their target audience.

My First Post, Ever.

So I guess this is blogging eh?

I can honestly say that this is my first personal blog and blog post that actually serves relevance to me. I can start out by introducing myself, and work towards something a bit more interesting (in my mind anyways).

Without pointing out the obvious, my name is Cody Skrzypkowski and I am currently a 3^rd year Advertising and Integrated Marketing student at St. Lawrence College, or as me and my friends like to call it, #St.Larrys. The world of marketing and advertising holds great interest with me, as it is so unpredictable: meaning adaptation is crucial. The concept of making someone relate to your brand, have interest in your brand and want your brand fascinates me. With further interest in sales and event marketing, you could say I’m the full package (or is that too cocky a remark?).

While currently working as a server at the Keg Steakhouse and Bar, I’ve been able to further advance my already strong interpersonal skills (still too cocky?). My job allows me to get to know all personality types, from laid back and casual to eccentric and loud. Going to work lets me know how to cope with different people, in different circumstances everyday; fellow Keggers included. These are skills I would someday like to see put into full effect when in the world of marketing and sales.

I have a passion for snowboarding (as you will soon find out), I am obsessed with music (just ask my friends), I like to cook and enjoy looking good from time to time. I am obsessed with You Tube (again, ask my friends), which contributes to 99% of my procrastinating. I have a great aspiration to travel, which in the upcoming years will hopefully take me around the world and back.

So I guess that’s it…my first blog post, which to be honest wasn’t all that bad. Keep updated on my blog for more info about me, my interests and to see something cool from time to time.