An Innovative Brand.

In this blog post I will highlight my favorite brand and marketing tactics that have lead them to the top of their market.

Yes the video is old but it still shows how the brand is able to put themselves above all other market competition; not only by doing something no one else has done, but by using one of the most successful snowboarders today, Shaun White.

This video shows how the originality of the brand can help excel the sport of both snowboarding and freestyle skiing. This video again, shows a top athlete in his sport (Simon Dumont) doing something never done or supported by another brand.

And finally, this years up and comer to the world of snowboarding. While sticking with the trend, this brand sponsors yet another top snowboarder (Travis Rice) to help emphasize the innovation and progression of both snowboarding and the brand themselves.

Clearly, the brand that I am talking about is Red Bull.

Based on these three videos, you are able to see as to why I love Red Bull so much; they keep pushing the sport to a new level, they sponsor the best athletes and provide unseen and unimaginable ideas to the world of extreme skiing and snowboarding. The best part about Red Bull though, is that they push the envelope with every extreme sport imaginable: F1, racing, ski, skate, surf, snowboarding, moto, bmx, mtb, wake, music, art, 1080p, 1000fps and much more. It is in my mind, that Red Bull is a brand that reaches its target market perfectly while providing something to its consumer that no other brand in its market does.

I suppose Red Bull could have put up a few hundred billboards or released a new radio campaign, but in my opinion, they have found an original and innovative way to connect with their target audience.