Lobster

I think by now, the concept of traditional marketing has drastically been overshadowed by other means of marketing. One specific example that relates to the world of snowboarding is the brand “Lobster Snowboards”. Brothers, and professional snowboarders, Halldor Helgason and Eiki Helgason, founded lobster Snowboards. The company has never seen a commercial, nowhere has a billboard been seen and there is certainly no radio advertising present. Halldor and Eiki use their success as snowboarders to market themselves. On their blog, they promote both their snowboarding skill and brand through the use of video and written text.

One example that stands out, is from winter x games 2010 when Halldor Helgason wins big air. Upon his interview, Halldor has written on his face, www.helgasons.com- a clever way to promote your blog.



It is safe to say that without the largest means of an advertising budget, the Helgasons have been able to obtain success through the use of social media. Their brand is being sold across the country from board shop to board shop. The Helgasons show that with a bit of skill, luck, hard work, humor and a whole lot of social media, you can be successful when launching a product.