It is safe to say that guerilla marketing has become a new successful way to market a brand or product. In the following video, we can see how the use of guerilla marketing can impact an audience much greater than traditional means of marketing.
Mercedes Benz is able to take a new product that focuses on being emission free, and use a creative spin on advertising. They show by making the car “invisible” how the F-CELL is completely emission free. By turning their car into a moving billboard, they are able to create noticeable impressions and also engage their consumer; those dancing and making faces in the camera. I personally find this to be a fantastic form of marketing that opens eyes to the upcoming trend of marketing.
Mercedes certainly hit the nail on the head with their message and execution. The constant change in imaging is incredible and surely catches the eye of any potential consumer that may have seen the F-Cell. The theme of invisibility and zero emissions was executed in a very creative and fun way. The overall campaign and concept is one that is surly a game changer within the automotive industry.
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