Australia

As school slowly winds down and as I approach my 6 week placement, anticipation and nervousness has started to set in. Upon graduating this year, I am eligible to obtain my Business Degree in 1.5 semesters. Now to some, that sounds all well and good as Laurentian offers a 1.5-year degree program here at St. Lawrence College. I however, am thinking of University on a slightly different level. It is in my greatest ambitions to attend Griffith University in the Gold Coat of Australia.

If I do end up making my Australia work out according to plan, I will be leaving January of 2013 (which is less than a year away). It is crazy to think that one year from right now, I will be surfing, studying and all together living on the other side of the world. The idea of adapting to a new culture fascinates me, and I look forward to travelling a new continent. As I begin my application process, I start fantasizing about laying on a beach surfing and enjoying the sun. Who knows, maybe I will be able to blog from the beach? That would certainly be a bit different from todays snow and -5 degree weather.

Mercedes F-CELL

It is safe to say that guerilla marketing has become a new successful way to market a brand or product. In the following video, we can see how the use of guerilla marketing can impact an audience much greater than traditional means of marketing.




Mercedes Benz is able to take a new product that focuses on being emission free, and use a creative spin on advertising. They show by making the car “invisible” how the F-CELL is completely emission free. By turning their car into a moving billboard, they are able to create noticeable impressions and also engage their consumer; those dancing and making faces in the camera. I personally find this to be a fantastic form of marketing that opens eyes to the upcoming trend of marketing.

Lobster

I think by now, the concept of traditional marketing has drastically been overshadowed by other means of marketing. One specific example that relates to the world of snowboarding is the brand “Lobster Snowboards”. Brothers, and professional snowboarders, Halldor Helgason and Eiki Helgason, founded lobster Snowboards. The company has never seen a commercial, nowhere has a billboard been seen and there is certainly no radio advertising present. Halldor and Eiki use their success as snowboarders to market themselves. On their blog, they promote both their snowboarding skill and brand through the use of video and written text.

One example that stands out, is from winter x games 2010 when Halldor Helgason wins big air. Upon his interview, Halldor has written on his face, www.helgasons.com- a clever way to promote your blog.



It is safe to say that without the largest means of an advertising budget, the Helgasons have been able to obtain success through the use of social media. Their brand is being sold across the country from board shop to board shop. The Helgasons show that with a bit of skill, luck, hard work, humor and a whole lot of social media, you can be successful when launching a product.